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Altura Growth Sprint
Marketing

Altura Growth Sprint

Full-funnel performance marketing program for a real estate brand entering new markets.

What was done

  • - Re-architected paid channel mix by margin target
  • - Launched landing page variants by audience segment
  • - Set weekly optimization cadence with CAC guardrails

Results

  • - +3x growth in qualified pipeline
  • - -35% CAC
  • - +48% conversion uplift

0x

Pipeline growth

0%

CAC down

0%

Conversion lift